The need for support in old age and care is enormous in many countries around the world – and it is continuing to rise rapidly: This is due to demographic change. We are not prepared for this: age-appropriate housing is in short supply, and there are not enough outpatient assisted living or care places. In view of the shortage of skilled workers and money, care and support is therefore increasingly being provided at home and by the family. This increases their financial and organizational burden. Concepts and tools to relieve the burden are hardly known or not known at all.
There are many tools and concepts for senior living. However, these solutions are not visible, the companies are often small and the market is fragmented. In addition, digital health literacy is poorly developed. A study from 2025 shows:
- Low digital health literacy among older people: The study shows that older adults tend to have lower digital health literacy. This affects their ability to benefit from digital health services and smart home technologies.
- Socio-economic factors influence competence: education level, income and digital experience correlate strongly with digital health competence. People with a higher level of education and regular internet access perform better.
- Positive effects on health: Higher digital health literacy is associated with better health behavior, higher quality of life and more effective use of health services.
We have also conducted our own market survey on the market conditions: The result is a map of the strengths, weaknesses, opportunities and risks of assistance technologies.
🧠Why our SmartBuildingsCompass.com is now more important than ever
The findings of the study are a clear call to action – especially for anyone who wants to design future-proof smart living concepts for older people. This is precisely where SmartBuildingsCompass.com comes in:
✅ We provide orientation. Technology alone is not enough – our platform shows which solutions really work, how they are implemented and what training, usability and access are required.
✅ We translate innovation into everyday life. From emergency call bracelets and smart sensor technology to digital medication reminders – we explain and evaluate technologies from a practical perspective and make them understandable.
✅ We combine knowledge with humanity. SmartBuildingsCompass.com sheds light not only on technology, but also on the social, psychological and care aspects that make smart forms of living a reality. Because these concepts only become “intelligent” when they focus on people.
✅ We strengthen digital health literacy. With easy-to-understand specialist articles, interviews and study analyses, we provide those affected, their relatives and care staff with tools to promote digital self-determination in old age.
If you want to take a holistic approach to senior living projects, SmartBuildingsCompass.com provides the content, contacts and impetus that make the difference. What developments are there on the market and where can they be found? You can find all this on our platform – in German and English.
Do you need special, individual projects in strategy, communication & marketing? Then our owl lab agency is the right place for you – find out more about us here!
