Data protection

Effective date September 1, 2023

Why a privacy policy?
We see ourselves as a hub, as an intermediary between the solutions of companies and customers: End consumers ask for energy-efficient solutions, for instance, and companies have the answers to their needs. But that also means we need data from you to help ensure that providers and customers can actually find each other.

Customized offers ensure that customers receive only the information that is relevant and useful to you. And which will help you to make the right decisions in these challenging times. In addition, we support companies in becoming visible on the market with their solutions – for customers, but also for potential business partners.

One point is clear: We only use your data within the legal framework and take the protection of your personal data very seriously. The General Data Protection Regulation and the Data Protection Act provide the legal framework, to which we conform strictly.

Regulations apply to us, which guarantee the maximum care in handling your information. Please note that you are not required to submit any data to the SMART BUILDINGS COMPASS. However, certain orders (such as the delivery of our newsletter) can only be carried out if you provide us with your data.

If you have any questions, please do not hesitate to contact me at

Name and contact details of the responsible persons according to Art. 13 DSGVO:

Anja Herberth
owl lab e.U.
Anton Gotschgasse 7
3002 Purkersdorf

General note

We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. The use of our website is generally possible without providing personal data. Insofar as personal data (for example name, address or e-mail addresses) is collected on our pages, this is always done on a voluntary basis. This data will not be passed on to third parties without your not passed on to third parties without your express consent.

We would like to point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.

Application areas

Advertising & (email) marketing

If you would like to use the (personalized) offers and services offered on the website (e.g. email newsletters), we may need further information from you to provide these services and for billing purposes.

If you have given us your consent to receive an email newsletter, we will use this email address for email marketing purposes, i.e. to send you emails for advertising and marketing purposes for SMART BUILDINGS COMPASS products and services. The legal basis for the processing of your data lies in Art. 6 para. 1 of the GDPR.

You are of course not obliged to agree to the processing of your data for marketing purposes, furthermore you can object to this at any time – by sending an email to or by removing your email address from the distribution list by clicking the corresponding button in the newsletter itself. The cancellation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent until the cancellation.

The data will be used until you cancel your consent – as long as there is then no longer a legitimate purpose for further processing. This is the case, for example, if you are in a customer relationship with us and we need your data to process your order. In this case, the processed data include, in particular, your name & academic degree, your e-mail address and, if applicable, other information such as function, industry, address, telephone number. You also allow us to verify that you are the owner or holder of the e-mail address provided or that its owner or holder agrees to receive the services in question in order to provide the services you request accordingly.

When sending emails, we collect further information, such as data on access, opening and further use of the email. We use the analysis of user behavior to improve our services and to display interest-based advertising.

Market research

Occasionally, owl lab eU Mag. (FH) Anja Herberth / will ask for data as part of surveys. Participation in such surveys and the provision of data are voluntary. It is therefore up to the person concerned whether he or she would like to provide relevant information and consent to the collection and processing of this data. The survey data is always encrypted. The information you provide in the interview is recorded and processed and evaluated separately from your contact details in an anonymised manner.

In some cases, you will be asked whether your details and / or data may be forwarded by us to the client. We may only do this if you have specifically given your permission.


If you have placed an order with us, e.g. for the design of an advertisement or other product or service, your data will be processed for the purpose of fulfilling the order. These include in particular:

  • Name of the company
  • Contact person Position
  • Address/Company seat
  • Contact information (phone number, email address)
  • Website
  • Any correspondence
  • IBAN and BIC
  • Company Description/Company Profile
  • Business hours
  • Visuals and videos

The storage of additional data may vary depending on the type of order. The legal basis for the processing of your data is Art. 6 para. 1 of the GDPR. Your data will be used as long as a contract exists, as long as legal claims can still be derived from it or as long as legal retention periods provide for the storage of the data. After that, your data will of course be deleted.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
· Browser type and browser version
· Operating system used
· Referrer URL
· Host name of the accessing computer
· Time of the server request

These data cannot be assigned to specific persons. This data will not be merged with other data sources. We reserve the right to check this data retrospectively if we become aware of specific indications of illegal use.

Right to information, deletion, blocking

You have the right to get information about your stored personal data, their origin and recipient and the purpose of the data processing as well as the right to correct, block or delete this data at any time. You can revoke your consent to the storage of your personal data and its use to provide the respective services to us at any time. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the email address anja(at)

Furthermore, if you refuse a further use of the data, you may no longer be able to obtain the services you have received and the service will be stopped. Your personal data will be deleted in this context and will then no longer be available in our inventory.

Your data can be disclosed

_ To our external service providers who offer services such as website hosting, data analysis, provision of infrastructure, IT services, customer service, e-mail delivery services, invoice verification services and other similar services in order to enable you as customers to offer our services.

_ Towards the following categories of recipients:

  • Banks
  • Legal Representatives
  • Court
  • Social insurance agency
  • Debt collection
  • Other participating contracting and business partners,
  • Accountants, auditors and tax consultants;

_To any third party in the event of a reorganization, merger, sale, joint venture, transfer, lease or other disposition in relation to all or any part of the company, our assets or our inventory (including in connection with a bankruptcy or the like Procedure).

  • according to applicable law,
  • to comply with the legal process,
  • Comply with requests from any public or government agency, including any public or government agency outside your country of residence,
  • protect our operations,
  • protect our rights, safety, privacy, or property, and enable us to pursue available remedies or limit the harm we may suffer.

Sensitive information

We ask that you do not send us sensitive personal data (e.g. information relating to your ethnic origin, political opinions, religious or other beliefs, health, criminal background or trade union membership) on this page or in any other way and do not disclose it.

Objection to (further) data processing and use

Please note that in the case of an existing customer relationship, we may process your data for billing purposes to the extent necessary even after your objection to the use and/or storage of data.

Use of the site by minors

The site is not aimed at minors and we ask that minors do not provide any personal data through the site. Participation in surveys is only possible from the age of majority.

Contradiction advertising mails

We hereby object to the use of the contact data published within the framework of the imprint obligation for sending unsolicited advertising and information materials. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam e-mails.

Update of our privacy policy

We can change this privacy policy. Please refer to the “Effective Date” statement at the top of this page to see when this Privacy Policy was last revised.

Any changes will take effect when we post the revised Privacy Policy on the page. Your use of the site after these changes mean that you accept the changed privacy policy.

Copyright notices

The content and programs of this website are protected by copyright. All rights are reserved. Parts of this website may contain images, texts or sounds that are subject to third-party copyrights. The copyright notices in these cases are noted in the appropriate places or collectively. Unless expressly stated otherwise, all image material is:

Information on this website, text, images and sound, may not, unless otherwise expressly provided, be reproduced, transferred, distributed or stored without the written permission of the publisher. Modifications of the contents of this website are strictly forbidden. Downloading texts for personal, private and non-commercial use is permitted.

Notes on external links

We hereby expressly distance ourselves from all content on all linked pages on our homepage and do not adopt this content as our own. This declaration applies to all links in this project (on this website).

Google Analytics and Google Services:

We deliberately do NOT work with Google Analytics or similar analysis tools, but have opted for the tracking tool Matomo, which is also used, for example, by the European Commission. IP addresses are anonymized during your visit, this guarantees you improved privacy. To learn more, visit For our newsletter we use the European CRM platform BREVO. This guarantees the legally compliant processing of your data in accordance with European law. You can read more about BREVO’s data protection here.

Liability notice

The information on this website is to be understood as “statements as such” without implicit guarantees of any kind. The information provided on this website has been carefully checked and is updated regularly. However, no guarantee can be given that all information is complete, correct and up-to-date at all times. This applies in particular to all connections (“links”) to other websites that are referred to directly or indirectly. All information can be supplemented, removed or changed without prior notice.

In addition, it is not our responsibility to take precautionary measures against destructive programs or program parts such as viruses, worms, Trojan horses or similar software, which are located on web servers that may be reached via links from our website.

Employees of owl lab eU Mag. (FH) Anja Herberth

The employees and contractual partners of owl lab eU Mag. (FH) Anja Herberth are subject to the confidentiality obligation of the Telecommunications Act and the confidentiality obligations of the Data Protection Act. If absolutely necessary for billing, content data can be saved. However, content data is not stored beyond the technically necessary minimum and is not analyzed under any circumstances (see above).

Contractual partners of owl lab eU Mag (FH) Anja Herberth

The contractual partners of owl lab eU Mag. (FH) Anja Herberth are subject to the confidentiality obligation of the Telecommunications Act and the confidentiality obligations of the Data Protection Act. Content data can be stored if absolutely necessary for billing or processing the contractual relationship. However, content data beyond the technically necessary minimum is not stored and under no circumstances is it evaluated.

Collection, processing and use of data

Security of processing according to Art. 32 Para 4 GDPR

The controller (s) and the processor (s) take steps to ensure that natural persons under their control who have access to personal data only process them on the instructions of the controller, unless they are under the law of the Union or the member states obliged to process.

The person responsible and his or her contract processors must ensure an appropriate level of protection through suitable technical and organizational measures; this can be demonstrated, among other things, through approved rules of conduct (Art. 40) or based on approved certification procedures (Art. 42).

Data secrecy according to § 6 DSG

The person responsible, the processor (s) and their employees – these are employees (employees) and people in an employee-like (employee-like) relationship, e.g. B. Interns – have to keep personal data from data processing that have been entrusted to them or have become accessible solely due to their professional activity, without prejudice to other statutory confidentiality obligations, unless there is a legally permissible reason for the transfer of the entrusted or accessible personal data Data exists (data secrecy).

Regulations apply to us, which guarantee the maximum care in handling your information. Please always note that you are not obligated to provide data to SMART BUILDINGS COMPASS. However, certain orders (e.g.: newsletter registrations) can only be executed if you provide us with your data.

Please contact for all further questions regarding data:

Kind regards
Anja Herberth

© 2023. The Terms of business apply.